There’s a particular quiet that settles over a studio right before a shoot begins, racks half-unpacked, lights still finding their angle, someone testing a Polaroid against the wall. It’s in that quiet that I met Elena Voss, the face behind campaigns for Noor & Vale and, more recently, the runway presence everyone at fashion week seemed to be talking about.
Voss doesn’t perform for the camera so much as she negotiates with it. “People assume modelling is about disappearing into an image,” she says, adjusting the cuff of an oversized coat between takes.
“For me it’s the opposite. The best photos happen when I forget the camera is even there.”